If you’re a construction business owner in New Jersey or New York City, you know that the competition is fierce. To stand out from the crowd and grow your construction business in New Jersey or New York City, you need to develop a strong local contractor marketing strategy.
In this blog post, we’ll share 10 of the most effective local contractor marketing strategies that you can use to grow your business in 2023 and beyond.
1. Create a modern and updated website
Your website is your digital storefront, so it’s important to make sure that it’s professional, informative, and easy to use. Your website should clearly communicate what services you offer, why customers should choose your business, and how they can contact you.
People read websites just like they read a book, left to right, top to bottom. Make sure you put your logo and a Call To Action in an easy place for them to find it and act on it, upper left of the website is where our eyes go first. What brand colors do you want to entice your prospects with?
Make the site attractive and if you can afford it, hire someone to build a great site. Your website is going to be your first impression, so don’t cut corners here, no offense to Wix.
2. Drive valuable traffic to your site through search engine optimization (SEO)
SEO is the process of optimizing your website so that it ranks higher in search engine results pages (SERPs). When people search for keywords related to your business, you want your website to appear at the top of the list.
To improve your SEO, you need to make sure that your website is well-written, informative, and relevant to your target keywords. You should also build backlinks to your website from other high-quality websites.
Long-tail Keywords are a great way to rank your site higher. In the construction industry, keywords are very competitive, meaning it is harder to rank. Let’s say you want to rank for General Construction Company. This is very common and expensive. But if you added state/town/or specific service; General Construction Company Scotch Plains New Jersey home builder, now you have narrowed down the results and your content will rank higher, faster.
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3. Claim your Google Business Profile listing
Your Google Business Profile listing is one of the most important places for your business to show up online. When people search for your business on Google, your Google Business Profile listing will appear in the right-hand sidebar.
Make sure to claim and verify your Google Business Profile listing, and then fill out all of the information completely. You should also add photos and videos to your listing, and encourage customers to leave reviews.
4. Obtain new leads through pay-per-click (PPC) ads
Organic marketing is a great long term approach, but if you want to build leads coming in quickly then PPC advertising is the way to get your business in front of potential customers who are already searching for your services immediately. When you run a PPC campaign, you pay a fee each time someone clicks on your ad.
PPC advertising can be effective, but it’s important to set your budget carefully and track your results closely to make sure that you’re getting a good return on your investment.
5. Connect with your leads through social media marketing
Social media is a great way to connect with potential and existing customers, build relationships, and promote your business.
When using social media for marketing, it’s important to be consistent and post engaging content that your target audience will find interesting and informative. You should also use social media to run contests and giveaways, and to offer special promotions to your followers.
6. Partner with other local businesses
Partnering with other local businesses is a great way to cross-promote your businesses and reach a new audience. For example, you could partner with a local lumberyard to offer a discount to your customers, or you could partner with a local interior designer to offer a free consultation.
7. Attend local trade shows and events
Attending local trade shows and events is a great way to network with potential customers and partners, and to learn about the latest trends in the construction industry.
When attending trade shows and events, be sure to bring plenty of business cards and brochures, and be prepared to answer questions about your business.
8. Offer excellent customer service
One of the best ways to attract new customers and keep existing customers coming back is to offer excellent customer service. This means being responsive to customer inquiries, completing projects on time and on budget, and going the extra mile to make sure that your customers are happy.
9. Ask for reviews
Online reviews are one of the most important factors that potential customers consider when choosing a contractor. Make sure to ask your satisfied customers to leave reviews on your website and on Google.
You can also use a reputation management service to help you collect and manage your online reviews.
10. Track your results
It’s important to track your marketing results so that you can see what’s working and what’s not. This will help you to make adjustments to your marketing campaigns and improve your results over time.
You can use a variety of tools to track your marketing results, such as Google Analytics, social media analytics, and CRM software.
Conclusion
By following these 10 local contractor marketing strategies, you can attract new customers, grow your business, and become the go-to contractor in your area.
Here are some additional tips for local contractor marketing:
- Target your marketing to your ideal customer. Who are you trying to reach? What are their needs and pain points? Once you understand your target customer, you can tailor your marketing messages accordingly.